Normally, I'm not that into college basketball. There are so many games to watch and teams one could keep track of that I just don't want to invest the time in separating the wheat from the chaff.
However this changes during March Madness. 65 teams for the next three weeks will go down to 1 National Champion. They're all good teams to have made the selection and the games are filled with the potential for an upset.
Also they play these games during the week so there's something on TV that I can get into besides the last three episodes of Battlestar Galactica.